Alexandra Watkins: How a Name Can Serve, Brand & Transform Your Business

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What if everything your business stands for can begin with one word? In today’s episode of Doing Business with a Servant’s Heart™, host Steve Ramona sits down with branding‑maven Alexandra Watkins to explore how naming isn’t just a marketing checkbox—it’s a profound act of service and impact.

Meet Alexandra: she spent 16 years writing advertising copy until a chance discovery revealed her true calling—crafting brand names that don’t just sell, they serve. With a contagious laugh, rich experience, and deep empathy for how people perceive language, she leads the naming firm Eat My Words and wrote the book Hello, My Name is Awesome.

Imagine the moment when a bank called First National Bank of Syracuse realized their name was working against their purpose—far from Kansas farmers, sounding like a New York finance firm. In one bold move, they became Dream First Bank—a name that conveyed hope, possibilities, and community. That moment changed everything.

Throughout the conversation, you’ll feel the textures of branding—name ideas that make you smile, strategies that quiet the noise, and an unexpected question: “How are you going to serve today, with your name, your brand, your business?”

If you’ve ever launched, re‑launched, or wondered whether your brand name truly reflects your heart and your service‑vision—this episode is for you. It’s not about clever wordplay alone. It’s about clarity, connection, and carrying your mission into the marketplace.

P.S. At the end of the episode, I invite you to take one action: ask yourself, “Does my name serve the person I’m trying to serve?” Tune in, then pause, reflect—and if the answer is “no,” resolve to explore changing it. The difference could be enormous.

Guest Bio
Alexandra Watkins is the creative force behind the naming studio Eat My Words and author of Hello, My Name is Awesome: How to Create Brand Names That Stick. After 16 years as an advertising copywriter, she discovered that naming was a unique profession and shifted her focus to creating “love‑at‑first‑sight” brand names for clients ranging from frozen‑yogurt franchises to banks. Based in Southern California, Alexandra travels widely, writes with humor and purpose, and believes that the right name can change not just a business—but the impact it makes.

Eat My Words: www.eatmywords.com

Hello, My Name Is Awesome Book: eatmywords.com/brand-names-book

Free SMILE & SCRATCH Name Evaluation Test: eatmywords.com/free-name-evaluation-test

Free Brand Names Mini Masterclass:

https://inphone--strategiesthatstick.thrivecart.com/epicimpactbook/

https://epicimpact.ai/

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