Frank Cespedes: How to Sell in a World That Never Stops Changing

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What if every challenge in sales and leadership was really an invitation to serve with purpose and grow your business in ways you never expected. In this episode Steve Ramona welcomes Harvard Business School lecturer and bestselling author Frank Cespedes to explore how to sell in a world that never stops changing. Frank opens with a powerful truth about sales and change. Change is not new or temporary it is the very fabric of business. Through clear insight and grounded examples he brings alive how selling and leadership require relationships first and tools second. You will hear how profitable customer acquisition and retention lie at the core of sustainable business success and how founders grow only when they learn to lead through others. Frank highlights the human side of business even in the age of AI reminding us that people matter more than data when the goal is influence not information.

This episode goes beyond theory and gives real hope for small business owners through stories about life experience work experience and learning by doing. Frank explains why the successful entrepreneur is rarely the young wunderkind and more often the seasoned leader who has built relationships learned from what does not work and reflected honestly on the journey. If you have ever felt stuck this conversation will reset your focus on action reflection and leadership. Listeners will walk away with a deeper sense of how to embrace change serve others and grow with intention.

P.S. Go get Frank’s book How to Sell in a World That Never Stops Changing and let the lessons you hear today shape the impact you make tomorrow.

Guest Bio
Frank Cespedes is a Harvard Business School lecturer and acclaimed author of How to Sell in a World That Never Stops Changing and Sales Manager That Works. With decades of experience in academia and business Frank blends research insight with real world wisdom to help leaders and entrepreneurs improve sales performance grow relationships and lead with purpose. He teaches MBA candidates and seasoned business owners around the world helping them navigate change communicate with clarity and build businesses that thrive on servant leadership principles.

frankcespedes.com

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