Secrets from a Fractional Chief Marketing Officer with Greg Goshorn CMO

Greg Goshorn is a seasoned Chief Marketing Officer (CMO) with a specialized focus on reputation management and online marketing. With over six years of experience, Greg has developed a unique perspective on the importance of reputation management and online marketing for business success. He believes that reputation marketing is not just about monitoring or managing reputation, but also about leveraging it as a valuable asset for the company. Greg emphasizes the significance of showcasing positive reviews and social proof on websites and landing pages to build trust and credibility with potential customers. He also highlights the potential impact of reputation marketing on business growth, citing studies that show an increase in sales or conversions with higher ratings. Greg's experiences have shaped his belief in the long-term benefits of investing in reputation management, as it can have a lasting positive impact on a company's online presence and search engine rankings. Join Steve Ramona and Greg Goshorn CMO on this episode of the Doing Business with a Servant's Heart podcast to learn more about the importance of reputation management and online marketing for business success.

(00:00:41) Reputation Marketing: Leveraging Five-Star Reviews

(00:07:24) Enhancing Online Presence and Driving Growth

(00:13:34) Versatile Marketing Solutions for Various Industries

(00:20:00) Creating Engaging Video Testimonial Commercials

(00:26:03) Building Digital Assets and Taking Proactive Action

Mappingyourmarketing.com

Mappingyourmarketing.com/cmo

Leveragereputation.com

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Intro Song is “Connected" from the “Gratitude” Album by James Kevin O’Connor Music Row Recording Artisthttps://open.spotify.com/track/5u7vgVTItXKAJcNwImg7E4?si=90baa52f0bab468b&nd=1