June 4, 2025

The Innovation Journey: From Consultant to CRM Creator

The Innovation Journey: From Consultant to CRM Creator

Send us a text Ready to uncover the power of technology in business? Join me as I chat with Ruben, a former consultant who decided to take the reins and construct his own CRM to tackle his personal sales and marketing hurdles. His reflections on the significance of formulating meaningful solutions to real-life issues and the sense of achievement that comes from it, make for some truly insightful conversation. Our discussion further unravels the immense potential of AI in revolutionizin...

Send us a text

Ready to uncover the power of technology in business? Join me as I chat with Ruben, a former consultant who decided to take the reins and construct his own CRM to tackle his personal sales and marketing hurdles. His reflections on the significance of formulating meaningful solutions to real-life issues and the sense of achievement that comes from it, make for some truly insightful conversation.

Our discussion further unravels the immense potential of AI in revolutionizing business conduct. We delve into the concept of an 'anti-CRM', a novel way to ease the frustrations of professionals without a sales team. Ruben’s unique perspective and profound wisdom on the interplay of AI and customer interactions open up a world where you can generate unique business content that is a true reflection of your passion.

Lastly, we emphasize the importance of authentic connections and meaningful conversations in personal and professional life. We leave you with some invaluable tips on how to connect better with your customers and create a space where they can freely express their problems. We also explore the often under-appreciated advantages introverts bring to the business world. So, tune in now, and let's embark on this learning journey together!

Reuben Swartz is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500 while struggling with sales and marketing for his own firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell.

www.mimiran.com
www.salesfornerds.io
www.linkedin.com/in/reubenswartz
https://www.youtube.com/@MimiranCRM

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